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Home About Us Press Releases Hilux dealer Soni celebrates 98th birthday

Hilux dealer Soni celebrates 98th birthday

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Press Release
For Immediate Release
Date: April 27, 2009
Contact: Jeff Quraishi
Mobile: +66.89.106.5701
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Soni Motors Thailand - Thailand's Oldest and Largest Auto Exporter - celebrates its 98th birthday and its status as world's best 4x4 dealer and best 4x4 exporter for the sixth consecutive year

Summary: World's top 4x4 Dealer Soni Motors Thailand celebrated its 98th anniversary with great fanfare. Soni also celebrated being nominated as world's best dealership for diesel 4x4 pickups and SUVs as Toyota Hilux Vigo, Toyota Fortuner, Mitsubishi L200 Triton and Nissan Navara for the sixth consecutive year. Soni is Thailand's oldest and largest exporter and has dominated Asian automotive landscape since 1911. For details, contact Soni Motors Thailand at +66 (86) 677-5701 or browse through their websites at http://www.sonirodban.com and http://www.sonimotors.net.
Bangkok, Thailand - Soni Motors Thailand (http://www.sonirodban.com/) has emerged as world's top 4x4 dealer and 4x4 exporter sixth year in a row. Asia's oldest running dealership Soni exports all new and pre-owned Right Hand Drive and Left Hand Drive Thailand-assembled Japanese and American 4x4s Toyota Hilux Vigo, Toyota Fortuner, Mitsubishi L200 Triton, Mitsubishi Pajero Sport, Nissan Navara, Isuzu DMax, Isuzu MU-7, Chevy Colorado and Ford Ranger among others to 100 countries in the world. Soni and its sister companies Jim 4x4, Roni and Yasir are all Thailand's top exporter of 4x4 spare parts, 4x4 accessories, 4x4 rims, 4x4 wheels, 4x4 lighting and 4x4 tires. Yasir is also known for world’s first pickup based ambulances designed for terrains in Asia and Africa which are sold at cost basis as a way of paying back to the world community.
Jeff Quraishi commented, “1911 was a phenomenal year in automotive history. Three Japanese entrepreneurs Den, Aoyama, and Takeuchi established Asia's first automotive company that would make first Asian car DAT - the precursor to Datsun and Nissan, Monaco organized world’s first auto race in Monte Carlo, Chevrolet officially entered the automobile market to challenge Ford’s legendary Model-T and most importantly our great grandfather M. A. Quraishi established Asia’s first auto dealership. Of these events, two events - establishment of Quraishi Motors which was to be renamed Soni Motors in 1981 and the creation of first Asian automobile - had the greatest impact on auto history in Asia. M. A. Quraishi or Quraishi Senior as we like to call him was a true automobile legend. He loved automobiles and was the first Asian to import a car but more than that he was a visionary and he single-handedly shaped the automobile retailing and exporting in Asia.”

Soni Quraishi added, “Soni Motors may have changed its name but it is built on the same principles Quraishi Sr. espoused, honesty, integrity, professionalism, customer service, low price and top quality. We are just as committed to these principles as Quraishi Sr. and Amin Quraishi were. As we celebrate our 10 decades in automotive industry, we must remember that Soni is the uncontested King of the 4x4 thanks to the vision and untiring dedication of our founders.”

Jim Quraishi commented, “I should like to point out that not only is this year the 98th years anniversary of our presence in Asia it is also our 27th anniversary in Bangkok. This milestone makes Soni Motors the longest standing dealership and largest auto exporter in Thailand. These milestones would not have been possible without our customers and employees. If it were not for the integrity and superior customer service of our team members we would not have achieved this phenomenal year by year growth. Principles our forefathers handed us have allowed us to earn the trust of our customers and our 80% repeat and referral business is a testament to the abiding value of these golden principles. I look forward to another 98 years.”

Festivities started on April 15 with the start of Thai New Year. Soni employees, friends and select neighbors all left Bangkok in 25 Toyota Hilux Vigo for an eight hours journey to Chiengmai known for its Songkran New Year festivities. After four days of intense water games, the contingent returned to Bangkok in bumper to bumper traffic. The following day a festive party was held at Soni Motors spacious headquarters in Prawet district of Bangkok which includes South East Asia's largest showroom of diesel 4x4 vehicles and was attended by employees of all Soni divisions, its suppliers, dignitaries and auto industry leaders. Executives of other divisions of the Soni Group of Companies (http://www.sonimotorsthailand.com/) namely Jim 4x4 Thailand (http://www.jim4x4.com), Roni Bloomstar Thailand (http://www.thailand4x4.com/), Yasir Trading (http://www.jimsoni.com/) and Soni Manufacturing Division (http://www.sonimotors.net/) whose website lists Soni’s current vehicle stock also applauded Quraishi Sr.’s contributions to the auto industry and re-dedicated themselves to his ideals of honesty, integrity, professionalism, customer service, low price and high quality. Some of our competitors also showed up to congratulate us including executives of Sam Motors Thailand (http://www.sam4x4.com).

 

About Soni
The Soni Group of Companies (http://www.sonimotorsthailand.com) is Thailand’s largest and oldest auto exporting group and commands a whopping 80-90% share of the automotive exporting market. Soni is owned and operated by the Quraishi Family which is considered Asia’s First Family of automotive Retailing and has been in automotive business since 1911. Soni has an enviable track record of leading the industry thanks to its century-old commitment to customer service, honesty, integrity, professionalism, quality and low price. For more information please email Soni at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit http://www.sonirodban.com/ for new 4x4 vehicles, accessories, spare parts and rims and http://www.jim4x4.com for nearly new and second-hand vehicles and http://www.sonimotors.net for Current vehicle stock.

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